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To make the case, it leverages Bain & Company research that “more than half of video game development process will be supported by generative AI within the next five to years.” It uses “what happened” to make a case for “what’s next.” The author didn’t even bother to ask “so what” to reach the ...

The luxury of being able to take a leisurely approach to a digital transformation is no longer an option.Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track.Recognized by analysts ...

..StoriesResourcesTopicsResearch InsightsTraining & EducationEventsContent Management and Strategy: A Disruptive Change We Need [New Research]by Robert Rose| Published: May , | Trends and Research“These are scary times for managers in companies.”Twenty years ago, almost to the day, business ...

In some of the markets, the company already had a solid content platform built. In others, there was nothing on the horizon.The plan being discussed was an acquisition strategy of multiple properties where the organization would approach and, if terms were worked out, buy blogging sites and media ...

Change the perspectiveThe next principle is to reframe the question or alter the perspective. The best way to describe this principle is by looking at an example from the Bill and Melinda Gates Foundation. The organization wanted people to understand the importance of malaria vaccinations. Instead ...

Don’t assume you know the meaning, the context, the spelling, etc. Look it up. I realize that you can’t do this for every piece of content. But even if you did it once a month or so, you’d boost your word accuracy in other content too. Don’t be lazyThe very definition of cliché – a phrase or opinion ...

)Send personal notes to writersCMI Blog and Community Manager Lisa Dougherty sends an email to the authors about a week before their article goes live. Her note serves a couple of purposes:The writer can review the article before publication and make any last-minute corrections.The writer can ...

Scott Aughtmon, Intuit and Direct Response Content MarketingHANDPICKED RELATED CONTENT:A Step-by-Step Guide to Audience DevelopmentDiscover the Secrets to Successful Content Creation How many buyer personas do we need?Depending on your business, you could have as few as one or two personas, or as ...

Flourish software can transform a spreadsheet into a mesmerizing experience, such as this “racing bar chart” on the top brands since :You can use the Flourish app to create a racing bar chart for your data with no coding, etc. (Of course, the popularity of these charts is contributing to an uprising ...

You Even Could Interview Guests.turn That Episode Into An Article, White Paper, Or Other Written Content.promote The Content Through Organic Social Media, Email, And Paid Campaigns To Get It In Front Of Your Target Audience.but How Does That Integrate Into Voice? Apple Now Indexes Audio From ...