Lisa uses Outlook’s Quick

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)Send personal notes to writersCMI Blog and Community Manager Lisa Dougherty sends an email to the authors about a week before their article goes live. Her note serves a couple of purposes:The writer can review the article before publication and make any last-minute corrections.The writer can promote the content on or after the go-live date.Here’s an example:But that’s not the only correspondence. Lisa emails the writer the first time someone comments on the post. It helps make sure commenters get a response and it’s a handy reminder to the author that the post is live (and ready to be shared).

Send suggested tweets to other contributors and colleaguesIf you switzerland business mailing list quote people in your content, let them know the article is live and include a pre-written tweet or other social post to make it easy for them to share.Also make it easy for colleagues to share. Post a set of social messages (and appropriately sized images) in your internal collaboration tools, send an email to your team or personal notes to those most likely to share. Here’s an example that was shared by Monina in Microsoft Teams.

You can automate some of this work with social amplification tools or set up email templates to save time. Parts to make templates for emails that are sent repeatedly. Google Mail has a Lab that has a similar functionality called Canned Responses. Both tools can be customized easily.TIP: If you email the team, include multiple message versions to avoid everyone posting the same thing.Show appreciation with @ mentions on socialRemember to tag people mentioned in your content for every platform (not just Twitter).