Flourish software can transform a spreadsheet into a mesmerizing experience, such as this “racing bar chart” on the top brands since :You can use the Flourish app to create a racing bar chart for your data with no coding, etc. (Of course, the popularity of these charts is contributing to an uprising against them by community platforms such as Reddit.)HANDPICKED RELATED CONTENT:How to Transform Complex Data Into Understandable and Shareable Visuals Ideas to Spark Great Infographics Mistakes Ruining Your Charts and InfographicsLet others tell stories with your dataBrands also can achieve massive victories in data-driven content when they’re willing to share data with others.
For example, your brand’s data may serve as a lens through taiwan mobile numbers which a journalist might tell a story about a larger trend or societal behavior.A good example is this piece from The Economist, which draws on data from Teralytics, a transportation and mobility analytics company, as well as the U.S. census. The Economist used that to explore the relationship between partisanship, pumpkin pie, and how long guests stay for the Thanksgiving holiday.The article isn’t about Teralytics, but the brand is featured prominently in the story and the graphic because it was willing to share its data.
Image sourceSometimes, the brand is the focus of third-party content using its data. This visualized story – – from Reuters takes a deep dive into the history and future of the Nintendo franchise. If a reputable outlet like Reuters hadn’t been the source, it might feel like company-branded, sponsored content.Instead of paying for a branded content campaign, Nintendo scores a massive organic win by publicly sharing its data. And it didn’t even need to do an ounce of design work.
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