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Using dynamic remarketing brings many advantages, such as: automatic ad updates and segmentation of audiences. It can be directed, for example, to recipients who added a product to the cart, did not make a purchase, spent a certain amount of time on the site, made purchases of products above a ...

Each marketing channel has its pros and cons, so make sure you know what strategy to use when acquiring new sales leads.

Here are some marketing strategies you can use for the lead generation process.

Cold calling
This is the oldest form of sales lead generation. You get a list of potential ...

Even the best-configured campaign may not achieve satisfactory results when the website is not properly prepared or there are technical problems. When directing users who are not familiar with our company to the website, it is also worth remembering to include valuable information for users in an ...

Making websites accessible to people with disabilities is an important step towards creating a more just and equal world. Every person, regardless of their health or ability, has the right to use the information and resources available on the Internet.

However, the level of commitment to improving ...

For the purposes of this article, it is necessary to systematize several concepts. The first and one of the most important is the question of what exactly website positioning is. The definition tells us that there is a set of activities aimed at improving the visibility of a website in an Internet ...

Disabling cookies in your browser will usually have a negative impact on your online experience. Here are some potential effects of disabling cookies:

Positive effects

More privacy
No advertising tracking
Negative effects

No login information saved
No personalization
Shopping cart contents lost ...

We buy with our eyes, so content alone is not enough, especially when you want to sell products online. Artificial intelligence will also help you create fantastic photos and interesting videos, thanks to which you can boost the attractiveness of your offer and sell more.

Graphics
Developing the ...

The first most important question we will ask ourselves is whether the message should be graphic or text. After defining the target group, you can create a preliminary outline of the message. Namely, in the case of sending the newsletter to individuals, it can take the form of a graphic message ...

Technological changes are changing the way we create and publish content on the Internet. In 2023, the level of innovation in the web development and e-commerce industry will be higher than ever before. What does this mean for website and online store owners? Read this article to find out what the ...

One of my first clients at BDC was an entrepreneur who needed help after investing over $50,000 annually in Internet advertising that had brought in next to nothing.

This client was furious and frustrated that his investment wasn’t producing better results. After studying his advertising campaigns ...