when to use remarketing
When to use remarketing.
Here are some examples that show how you can reach your customer using dynamic remarketing:
The user visited the website and spent a certain minimum amount of time on it,
The user has read your service offer and viewed the product description but has not converted,
The user added a product to the cart but left the page without completing the purchase,
The user clicked or copied email addresses or phone numbers but did not initiate contact,
The user used the internal search engine on your site,
The user has purchased a given product - therefore, you paytm database can offer him related products or accessories and add-ons for the product he purchased earlier,
The user has purchased a product that requires an additional service, such as replacing the battery, LCD screen, modernizing electronic equipment, etc.
In this article you will learn:
What do dynamic ads look like in Google Ads,
flexible ads,
custom ads,
When is it worth using dynamic remarketing?
How to set up dynamic remarketing using Google Merchant Center,
enabling the remarketing function in Google Analytics,
merging accounts,
remarketing tag configuration,
configuration of recipient lists,
creating an advertising campaign,
advertising selection,
How to set up remarketing using a custom file uploaded to your company's database
What Dynamic Ads Look Like in Google Ads
Dynamic ads are definitely the best way to attract users who have previously been interested in what your site has to offer. They are especially ideal for customers who have products in their offer. Dynamic advertising itself adjusts the content of the displayed ad depending on which section of the site the user has visited.
dynamic ad sample 1
Dynamic Ad Example 1.
dynamic ad sample 2
Dynamic ad example 2.
There are two ways to create dynamic ads for display campaigns in Google Ads.
Responsive ads
The first one is responsive display ads. It is important to check if the data file has been selected in the campaign settings.
Fig.1. Connecting the data file in the campaign settings
Fig. 1. Connecting the data file in the campaign settings.
Connecting a data file will automatically add the ability to display products in responsive ads. However, if you do not want to display products in ads, simply uncheck the options shown in Figure 1.
Custom ads
Fig.2. Ad templates in Google Web Designer
Fig.2. Ad templates in Google Web Designer.
The second way to create dynamic ads is to use Google Web Designer, which allows you to create your own, custom ad templates, or you can use ready-made templates available in this tool. Creating your own and modifying existing templates in Google Web Designer, however, requires programming knowledge and knowledge of languages such as HTML, CSS, JS, so if you do not have specialist knowledge or have little time to create such a custom ad, we recommend using the first method.
