Graphics
Developing the right graphics for a product or perfecting the aesthetics of a photo often takes several hours of tedious work. Meanwhile, there are several intuitive AI tools at your disposal that will make generating the right graphics for an online store less laborious. Examples?
Mid Journey
A generative AI tool that lets you create images based on text descriptions. Just describe exactly what you want to see and the tool will generate the appropriate image.
Canva PRO
An advanced version of the graphic design tool Canva, which offers a wide selection of templates, graphics, fonts and photos. With it, you can create your own graphics or edit photos, but also prepare various graphic designs, quickly change their sizes or create your own branding kits.
Video
Short videos in social media, called shorts, are winning the hearts of internet users and often become viral on the web. It is worth investing in this form of advertising services or products precisely because of the possibility of reaching a wide group of potential customers. But that's not all - online stores are also introducing short product presentations in video form to make the offer more attractive. How can you prepare a short video yourself?
CapCut
This is a video editing tool that offers advanced video editing features such as trimming, adding effects, filters, subtitles, and music. It also has tools for creating animations and layering videos.
HeyGen
HeyGen is a video generation tool that uses artificial intelligence to create realistic video characters based on text. Users can create videos in which characters speak and make various gestures according to the entered text. With it, you can create, for example, your own avatar that will thank a customer for placing an order in your e-shop in an email summarizing the purchase.
What else can you use AI for in your e-shop?
Match the offer to the customer's purchasing needs
AI algorithms analyze user behavior, preferences, and purchase history, so they can provide personalized product recommendations, for example in the form of newsletters, ads, or emails. Your customers cash app database will therefore receive suggestions for products that are most interesting to them, which increases the chances of making a purchase. In this way, implementing AI in an online store and personalizing the offer will not only improve the customer experience, but also increase conversion and the average basket value.
Customer service automation reduces costs
Another area where AI is used in e-commerce is customer service. How? For example, in the form of increasingly popular chatbots and virtual assistants that answer customer questions 24/7, provide product information, help solve problems and process orders. By automating customer service, you can significantly reduce operating costs while increasing customer satisfaction and reducing the response time to inquiries.
Online store analytics
When running an online store, you certainly use an analytical tool, such as Google Analytics 4 , Adobe Analytics or HotJar. These tools allow you to collect data on how users interact with your website. Analyzing this information will allow you to optimize the functioning of your online store to improve the user experience and make your activities even more profitable.
To prepare an analysis of the collected data, you can also use the ChatGPT tool. Use the following prompt:
“Evaluate product data for [product/category name] by analyzing [specific metrics, e.g., ratings, reviews, purchase frequency]. Use available analytical tools or spreadsheets to organize and interpret the data. As a data scientist, identify patterns and insights that can help optimize product offerings. Prepare a report in the form of a [spreadsheet/written summary], keeping the tone analytical and constructive.”
Summary
The dynamic development of the e-commerce market requires online store owners to constantly search for innovative solutions to stand out from the competition. Artificial intelligence can be crucial in this process, as it offers a number of tools for scaling business, optimizing processes and improving customer experience. It plays a special role in online store marketing, enabling content creation, personalization of offers, automation of customer service and data analysis. Use AI in your e-commerce and increase the competitiveness of your online store's offer, achieving better business results with lower operating costs.
