Changes to the obligation to provide information on the use of cookies
Google Analytics Universal will stop processing data on July 1, 2023. Switch to Google Analytics 4 (GA4) to continue measuring your site
Show the lowest price of a product in accordance with the new Omnibus Directive. Obligation to inform the consumer about the lowest prices when selling products - Digital Directive
cookies
Changes to the obligation to provide information on the use of cookies
Cookies, also known as cookies, are computer data stored on a user's device when visiting a website. They are mainly used to improve the use of websites and track user activity. Currently, all marketing tools, such as Google Ads or Facebook Pixel, use cookies to operate.
What will change in 2023 regarding cookies? To comply with the law, you will need to implement information about cookies on your websites , which will allow users to block them and choose the categories of cookies they agree to and which they do not. A simple banner informing that the website or online store uses cookies is no longer enough.
The most frequently chosen new solution for presenting consent to cookies is a small window that appears after opening a given website or trading platform. It informs the user about the cookies used and contains appropriate checkboxes for marking consents. The law requires website owners to present the notification of the use of cookies in a visible place and allow the user to change their decision about the expressed consents at any time. Sometimes such modal windows can completely cover the website and prevent its use until consent to the use of cookies is granted or refused. You can order us to prepare the appropriate information about cookies, and we will implement it in accordance with the applicable regulations.
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Google Analytics Universal will stop processing data on July 1, 2023. Switch to Google Analytics 4 (GA4) to continue measuring your site
For both online store owners and every website, collecting data should be important to be able to constantly improve their digital content for users. This is probably why many of you use Google Analytics, but the standard Universal Analytics services will stop processing data from July this year. For this reason, you should launch the new version of Google Analytics 4 (GA4) as soon as possible to keep your website measurements up to date.
What is GA4? Google Analytics 4 is a new service that Google will introduce on July 1, 2023, replacing the previously used Universal Analytics (GA3). The new version of Analytics offers many benefits compared to GA3, and anyone who wants to continue collecting and processing data will need to switch to the new service.
What will you gain by switching to GA4?
Ability to collect data from different platforms, such as websites and mobile applications. Google Analytics 4 allows you to track users across platforms, allowing you to better understand customer behavior and tailor your marketing efforts.
Introducing event measurement , tracking specific user actions such as clicking a button or signing up for a newsletter. With the new service, you can get more detailed information about how users interact with a site or app.
Analysis based not only on cookies using Google Signals, which allows us to collect new data about users, even if they use different devices or web browsers.
Customer Relationship Research . Google Analytics 4 is equipped with tools that allow you to analyze user interactions with your brand at different stages of the purchasing process. The new service allows you to better understand customer needs and adjust marketing activities, which in turn contributes to improving customer relationships.
Analysis based on user engagement rate allows you to better overseas chinese in uk data understand how users use your site or app and what attracts their attention. With Google Analytics 4, you can optimize your site or app to increase user engagement.
The ability to set goals based on any event, allowing the new service to better track and measure the effectiveness of marketing activities.
Custom reporting tailored to business needs. Google Analytics 4 offers many tools that allow you to tailor reports to the needs of specific companies.
Easy access to data without the risk of losing it . The new version of Google allows you to store data in the cloud, so you can access it from different devices and places.
In summary, the implementation of Google Analytics 4 enables even more accurate and comprehensive tracking and analysis of data. With the new version of Google, companies can gain valuable insight into the behavior and preferences of their customers across platforms, including websites and mobile applications.
Google has announced that it will soon begin automatic migrations from the previous version of Google Analytics Universal to the newer one – GA4. There are some pros and cons associated with this solution of the new service. What are they?
Pros :
The automatically created Google Analytics 4 will most likely handle collecting basic traffic and user data.
Cons:
Sometimes, the update to the new Google version may fail. The GA4 property itself will be created, but data collection may fail. This is because the automatic configuration requires the Global Site Tag (recently called Google Tag (gtag.js). If Google Universal Analytics was previously implemented using analytics.js, the automatic configuration assistant will not be able to create a new GA4 property.
Google Analytics 4 will not be able to collect e-commerce events on its own. The same is true for conversions (goals), which the auto-configuration will import from Universal Analytics.
Events that are not implemented as gtag.js will not be sent automatically to GA4. Most sites will not collect e-commerce data or conversions that were configured in Universal Analytics via Google Tag Manager.
In addition, automatic configuration of the new Google service will not add :
filters (IP addresses to exclude);
referring site exclusions (e.g. payment gateways);
Google signals;
the option of collecting data for 14 months (data is collected automatically for a period of 2 months).
If you decide to use the new version of Google Analytics, it is not worth waiting until the last minute, because then GA4 will not have access to any historical data. When you start using Google Analytics 4, you need to reconfigure conversion tracking on the site according to the new standards provided by Google.
