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Un liderazgo efectivo fomenta la colaboración y el trabajo en equipo en toda la organización, ya que promueve la comunicación abierta, el intercambio de ideas y la colaboración entre diferentes funciones, esto:

Facilita la resolución de problemas.
Impulsa la innovación.
Mejora la eficiencia en el ...

Let's define what B2B sales are?
B2B Sales

B2B (Business to Business) sales refer to commercial transactions that take place between companies .

They are characterized by:

Involve professionals from different areas : Mainly acquisition teams and mobile number list decision makers within ...

In Mexico the scene changes a little and focuses on local people like José Francisco Araiza (tenor) and Francisco Serrano (Architect).

Search results Mexico

In the case of the United Kingdom, the search results are dominated by a firm dedicated to Urban Architecture (Francisco Partners) and ...

The primary function of social media is to amplify your content, website, and brand. You can use social media to establish and cultivate a more personal relationship with your potential customers and to generate a higher volume of traffic to your website and then convert that traffic into sales ...

A company with a defined audience stops searching in the dark
We often come across the following definition of target audience when planning a campaign or any digital activity:

"The target audience is people between 20 and 30 years old who live in Quito and Guayaquil."

As an initial idea, the ...

If you are a marketing director of a B2B and B2B-B2C company, whose business consists of selling medium or high-value products/services, you have probably experienced one of these situations:

They have received so many proposals around a single requirement, but with such different costs that it is ...

Calls to action (CTAs) are access buttons to valuable offers of such impact that they make the potential client provide their contact information to access your offer and thus start a relationship with your company.

CTA-corporate-events
These should lead people to attractive offers such as ...

According to this myth, marketing execution is always the same in all companies, businesses and industries.

This idea is responsible for wasting up to 100% of the marketing budget on the wrong initiatives:

When managing the marketing of complex products, as is the case with mass consumption ...