B2B Sales
B2B (Business to Business) sales refer to commercial transactions that take place between companies .
They are characterized by:
Involve professionals from different areas : Mainly acquisition teams and mobile number list decision makers within organizations.
Having longer sales cycles that require a personalized approach : Identifying business needs, presenting a proposal and negotiating contracts.
Cover a wide range of industries and sectors : Involves tangible products, services, software, technology solutions, supplies and more.
What are the differences between B2B and B2C sales?
In the world of sales, two main approaches define the game: B2B sales and B2C sales. Below, I explain the differences between these two sales modalities to help you understand how each works.
Target audience
In B2B sales, the target audience is other companies : They are aimed at professionals, acquisition teams and decision makers within those organizations.
In B2C sales, the target audience is end consumers , i.e. individual people.
Volume and frequency of purchase
In B2B sales, transactions tend to be higher in volume and less frequent : This is because businesses typically purchase products or services in larger quantities and at longer intervals.
In B2C sales, purchases are typically lower volume and more frequent , as they are targeted to individual consumer needs.
