We often come across the following definition of target audience when planning a campaign or any digital activity:
"The target audience is people between 20 and 30 years old who live in Quito and Guayaquil."
As an initial idea, the description is fine. But if we really aim to create an effective strategy, the information is insufficient. It is necessary to have more demographic information and other data to help focus better. For example, it is vital to know the tastes, needs and challenges of the target audience in order to know how to approach them. It is also necessary to know their preferences, identifiers and other details.
With a description as brief as the one in the example, any activity you carry out will be the equivalent of walking in the dark and hoping to find something of value. However, with a thorough study of consumers, the panorama will be clear and defined, allowing you to know exactly what to do and how to do it.
2. A definition of the public optimizes the budget and resources
The available budget is almost always the defining element for any digital marketing campaign or initiative. Depending on the size and objectives, this can be gigantic and extremely ambitious. But, in most cases, companies and their marketing departments have limited resources and must make the most of them to justify the investment.
This is where having a highly defined audience becomes essential. By consumer mobile number database knowing your market, the marketing department can decide which actions are relevant and which are not. For example, a study may reveal that target customers do not use Twitter but are very active on LinkedIn. This will help you know where to invest money and which platforms and actions to avoid wasted spending.
3. A defined audience makes the work of the entire team easier
The biggest problem between departments in a company is almost always related to a lack of communication between the two. Each department has its own goals and, in some cases, they see each other as competitors rather than parts of the same team.
The first step to improve this situation is to show that all departments are two sides of the same coin and that they are aiming for the same goal. And how to do this? The key is to unify their vision of the client, their needs and how the company resolves them.
If all departments know their audience and their needs, they will begin to work together, taking advantage of each other's strengths and contributing to generating better results.
As we said before, having an exact definition of the target audience has more than 3 advantages. You can certainly think of many more, but we consider these to be the most important. We are very interested in knowing your opinion, so we invite you to share other benefits of defining your company's audience well in the comments.
Target audience template
