CTA-corporate-events
These should lead people to attractive offers such as:
Downloadable workouts.
Small printed books.
Printed cards with key phrases for everyday life.
Validation sheets for specific tasks.
Small, immediate-use products for your industry.
Your mission is to create a CTA interesting enough to:
Getting the right person to click on it.
Spread the message with ease.
Interest your potential customers.
Initiate and sequence the sales process.
This task takes time, focus and must be collaborative:
Talk to your sales and customer service team. Their daily routine c level or decision maker email list will provide you with valuable insights. Then, to create your CTA, define your target audience very well by following these steps:
Create the buyer personas profile of your ideal clients and,
Answer these questions:
Who?
Who is he? What is his name? What problems does he face in his daily life?
That?
What can your company do to solve their problem?
Because?
Why is your CTA going to be useful?
As?
How can you deliver it? How do you distribute it on the Internet? How do you distribute it through physical channels?
An example of Hyperstrategy:
Who: A Marketing Manager named Sergio is having trouble executing his marketing activities to generate leads.
What: Create a training: Elements to create a lead and prospect generation campaign.
Why: Because it is a latent pain and the solutions are simple to apply.
How: Prior to the event we will distribute a downloadable PDF on a landing page .
During: We will create an infographic table that we will explain in the presentation.
After: We will spread the table through social media, blog posts and advertising.
With this process ready, the path is clear for the timely execution of both the event logistics and the conversion process to attract leads.
If you are looking for a methodology that will help you develop your corporate events step by step, ensuring a return, download the following ebook:
