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According to Movistar CEO for Ecuador, José Manuel Casas, more than 90% of smartphone users stay less than a meter away from their device 24 hours a day, 7 days a week . And it is expected that by 2018, mobile Internet access will triple the size of desktop access.

With the popularization of mobile ...

When entering into an automation implementation, you need to consolidate your databases and sources , to make all forms record data in a single database.

This activity will allow you to:

Enrich your databases via email.
Drive traffic to your website.
Track sales of each contact in the CRM.


9 ...

Brands with this archetype have these hallmarks:

Motto: Where there is a will, there is a way.
Wants: To prove his worth with his actions.
Attitude: Has a winning spirit.
Your biggest fear: Weakness, appearing cowardly or conformist.
Objective: To improve oneself and improve the world with one's ...

Does Google Analytics (GA) confuse and intimidate you?


Good news: you're not alone, GA is really complicated.

In fact, when I first started dipping my toes into the GA waters, I wondered if I would ever get it right. There were so many concepts to learn and reports to run.

With a lot of ...

Let’s say you own a business management software company . A lead arrives at your website through a Google search about how to improve efficiency in managing their business.

At this stage, the lead is in the phase of discovering their need. Instead of immediately approaching them with sales ...

In an increasingly competitive and business-oriented world, a B2B (Business-to-Business) marketing strategy is a key element to winning over customers and achieving business success.

But how can you implement a truly effective strategy?

In this guide, I show you all the tools and knowledge you ...

HubSpot CRM is a tool that helps you manage customer relationships. Through it, you have the ability to:

Create lists and filters to group them and perform bulk actions , such as segmenting contacts with specific characteristics, sending a special offer in bulk to boost conversion, and more ...

In B2B sales, marketing strategies focus on building long-term relationships : Establishing trust and communicating business value, through tactics such as:
Demonstrations.
Customized presentations.
Detailed proposals.
In B2C sales, the focus is more on emotional persuasion , brand building, and ...