Motto: Where there is a will, there is a way.
Wants: To prove his worth with his actions.
Attitude: Has a winning spirit.
Your biggest fear: Weakness, appearing cowardly or conformist.
Objective: To improve oneself and improve the world with one's actions.
Strategy: Be as strong and competent as possible.
Message: “Fight for your dreams and have a winning mindset. Effort has its rewards.”
Strategy: The theme of your communication is aspirational and motivating.
Talent: Competence and courage.
Hero Levels
Different personalities make these behavior patterns have levels depending on the intensity or purity of the archetype :
Level I: Characterized by the development of skills to overcome oneself.
Level II: Demonstrates the ability to serve others based on honor and values.
Level III: Use strength and courage to improve the world with sacrifice and effort.
The Action Hero Archetype
The deep values of these brands make them involved with:
Philanthropic organizations.
Corporate Social Responsibility Work.
Sports brands or security forces.
Nature and challenges.
Visual representation
Like Richard Carapaz, brands attached to this model use images with the presence of:
Strong colors.
Mountains, arid lands.
Elements that evoke power, energy and improvement.
Hero Language
This model is noble, dreamy, hard-working, and his speech evokes challenges and achieving personal/professional goals.
For the Hero to feel connected, people must speak the same country wise email marketing database language and show a positive attitude towards their fears and impose a roadmap to achieve their dreams.
More about Richard:
Here are some interesting facts you didn't know:
He receives an annual salary of USD 170,000 from the Movistar Team.
After winning his last competition, he could receive an offer of USD 1.7 million -per season- with Team INEOS.
The prize money for winning the Giro d'Italia was USD 156,000.
He will not compete in the Tour de France, but he will compete in the Vuelta a España.
He began his cycling career at the age of 15.
He won the Tour of Guatemala in 2013.
He is the first Ecuadorian and second South American to win the Giro d'Italia.
There is a song in his honor called “El Ciclista”, performed by Widinson Serrano, a famous Ecuadorian singer.
