This activity will allow you to:
Enrich your databases via email.
Drive traffic to your website.
Track sales of each contact in the CRM.
9. Not having your Buyer Personas defined
Buyer Personas are the mechanism that HubSpot uses to perform a first level of contact segmentation.
By working on this point, you can better create automation strategies and avoid manual work. Otherwise, you will miss out on many segmentation capabilities for the future.
10. Upload databases not obtained through forms to HubSpot:
All marketing automation systems have a high cost for managing every thousand contacts (from $600 per year).
Inserting databases of users who are not potential customers is an job function email list expensive mistake. Unvalidated emails with a high bounce rate can cause account problems and increase costs absurdly.
It is better to do email blasts with the tools that serve that purpose.
11. Not using HubSpot's native fields for your forms
In any automation tool, there are 5 fields that should be used natively:
Name
Last name
Phone
Web page
Each automation platform handles these fields differently, for Name it can be Firstname or FNAME.
Using these fields correctly will avoid difficult and unnecessary problems when performing integrations via API.
12. Don't evangelize sales managers about the wonders that HubSpot does and let them depend on their previous tools
All sales supervisors have proactive activities that they carry out on a daily basis without Marketing and Management knowing about them. Some of these activities may include:
Sending mass emails (yes, sales does it at home).
Creating WhatsApp groups.
Communication via physical mail… to name a few.
Many of these activities can be done in HubSpot , and others should be logged in the CRM to get the most out of them. However, no one in sales will exploit the most opportunities if they don't know the easy way to do it in the system.
