With the popularization of mobile devices, consumers demand that different products and services be available to them at all times and, recently, everywhere .
To meet the needs of mobile users, we have two options: create a website that is sensitive to these devices, or create a smartphone app exclusively for the brand and the product. Below I will tell you what the main features and differentiators are so that you can choose the best option.
Mobile applications:
If we make an analogy, mobile apps are like the programs used on a computer. In fact, apps are not new to the digital world and were present even before smartphones. Basic apps such as clocks, calculators and calendars were easily found on phones.
These programs developed for smartphones and tablets have specific job function or professional person and industry email list actions. Among them we can find applications for social networks, calculators, taxi services, food delivery, among the infinite number of options that exist.
They are known as native applications because they must be created exclusively for a specific operating system. For example, iOS and Android apps are developed only for this system. If you want to make the app available for both systems, you will have to develop each one individually, that is, create two different applications, one for each system.
Applications can often interact with the functionalities of a mobile device, such as the camera, microphone, GPS, and others. It is common for applications from the same manufacturer or distributor to interact with each other, as is the case with some Google applications.
These types of apps can be downloaded from each manufacturer's stores, or also from the brand's website. Ideally, your app should be available from the iOS, Android and Windows Phone stores , but the cost to achieve this can be high.
Responsive Web:
I have already stressed the importance of mobile phone use and its increasing trend in recent years. If we pay attention to these predictions, in Ecuador we are on the clock when it comes to offering a positive experience to users , whatever platform they use to connect.
One solution to this demand for quality experiences is responsive websites, i.e. websites programmed in HTML5 and CSS3 codes that are able to adapt to the different screens on which they appear. The design process usually takes a little longer than for traditional websites, but this is because you have to be clear from the start about how the site will look on different screens, whether on a computer or a smartphone .
Once the design is ready, a single version of the website is created that will adapt to the navigation and interaction capacity of each device.
