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The Coronavirus fever (never better said) has forced many of us to take the office with us and work from home during this virulent crisis.

Organization and motivation are essential to be productive from home sweet home. At Open Digital we want to let you know about a few platforms that will make ...

The concept of mentoring is simple, but successful implementation can be challenging.

The knowledge, advice, and resources a mentor shares depend on the format and goals of a specific mentoring relationship .

A mentor can share with their mentee insights into their own career path, as well as ...

There are hundreds of marketing tools out there. How do you make sure you choose the right one? We understand that it takes more than a sales pitch or a presentation video to stand out.

The best way to do this is to ask our users . They have taken the time to list of bahrain whatsapp phone numbers ...

Generally speaking, as we have already told you, consumers require very special attention and expect even more than before to be kept informed of the ins and outs of events that have a direct impact on their way of consuming and on their customer journey.


Agility as seen by our Belgian customers ...

Our customers are facing all sorts of challenges right now. Store closures have led to an acceleration in the development of online offerings. While some have had to respond to increased demand for essential items, others are facing ongoing uncertainty as their income is now limited or cut.

Because ...

What is customer relationship?
Customer relationship is a concept that refers to all of a company's interactions with an individual , based on facts and emotions . The goal of customer relationship is to create a bond over the longest possible period: from acquisition to loyalty, including ...

What is Customer Activation?
Customer Activation is about improving customer engagement with the brand by accelerating their decision-making at every stage of their journey, whether it’s attracting new customers, getting them to make a second purchase or preventing them from churning.

Customer ...

At a time when hyper-personalization has become essential to provide a memorable customer experience, marketing automation solutions are valuable allies for businesses. Among the historical players in this market, two publishers of Belgian origin stand out: Actito and Selligent (now Marigold Engage ...

adapt their marketing strategy and ensure a consistent presence across all touchpoints. It is in this context that three complementary approaches emerge: multichannel marketing, cross-channel marketing and omnichannel marketing.

While these concepts may seem similar at first glance, they actually ...

Marketing segmentation is more than just a buzzword in the modern marketing world. It has become an essential pillar for any company looking to optimize its customer activation strategy.

By segmenting its customer base, a company can send more relevant messages, tailored to the needs and ...