Because our habits have changed, consumers have responded by quickly adopting digital channels as essential parts of their daily lives, so much so that it will certainly become second nature. So, whether we are talking about seasonal online customer habits or not, the paradigm shift has been imposed, and brands have no choice but to adapt to it.
What can and should you consider for your subscribers?
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Use SMS to inform Background
Use SMS to inform
Although SMS is not the ideal channel for regular marketing promotions, it is particularly popular for notifying and confirming information.
For example, receiving a reminder SMS for a dentist appointment list of bahamas whatsapp phone numbers has become quite common. Similarly, SMS informing us that a delivery has been made and that our package is ready to be collected at a relay point are also common. This type of communication even provides information on opening hours, visit arrangements and even sends links to the location.
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Everything is done online Background
Everything is done online
David Lloyd Sports Clubs have closed and the company has paused memberships. The team has addressed these challenges by improving their mobile app with on-demand content to keep members active and, most importantly, maintain positivity at all costs. Of course, it is not always possible to create an app. However, we can think of other levers of action such as offering a new proposition to customers and members and maintaining contact with them.
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Uncertainty is the order of the day Background
Uncertainty is the order of the day
It is more reassuring for consumers to continue their relationship with big, well-known names, alongside more local, more uncertain and less reputable offers. Those who have taken the time to build a subscriber list can take advantage of the situation by answering the questions of these perplexed people, including the following common questions:
What level of service can consumers expect in this situation?
Have you extended your product return policy?
What about loyalty points? Do they remain valid for longer to compensate for the period during which they could not be used?
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Think carefully about how to retain your new customers Background
Think carefully about how to retain your new customers
The increase in demand for certain items shows that customers have expanded their list of needs. While additional revenue is always welcome, the question is how to retain these customers in the long term.
It is therefore essential to offer quality communication: subscribers are in fact sensitive to the messages they receive.
Think Human First. The quality and timing of your campaigns has never been more crucial to your brand reputation.
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Out of sight, out of mind Background
Out of sight, out of mind
It may not be 'business-as-usual' yet, but it might be worth asking how to plan for the rest of the year in the best possible conditions?
Get back to the basics of what you offer as a brand. Where is the real value to put forward for your subscribers? See it as a fair return to reward them for all those clicks they have given you over the years.
