Like us, Marigold Engage is a historic player in the Belgian marketing azerbaijan whatsapp number data 5 million automation market. However, our approaches differ significantly, particularly in terms of ease of use and hyper-personalization capabilities.
Whether you’re looking for a new marketing automation solution or considering a change to your current customer engagement tool, we’re confident that Actito can meet your needs. Our platform is designed for efficiency and ease of use, allowing you to take full advantage of your customer data without requiring advanced technical expertise.
Find out how our campaign management solution stands out and why many companies choose Actito as an alternative to Marigold Engage to optimize their customer engagement strategy.
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Marigold Engage: a rich platform requiring technical and human expertise
Marigold Engage, the result of the acquisition of Belgian publisher Selligent by the American group Marigold, is a feature-rich marketing automation platform. It covers many use cases, from sending cross-channel campaigns to managing personalized customer journeys.
Undeniable functional richness
Marigold Engage covers many use cases in digital marketing:
Sending email, SMS and push notification campaigns
Automated customer journey management
Advanced Audience Segmentation
Personalization of content
This functional richness may seem attractive to companies looking for an all-in-one solution. However, it often comes with technical complexity that can hinder adoption and effective use of the platform.
Advanced technical skills required
To take full advantage of Marigold Engage's capabilities, advanced skills are typically required:
Knowledge of CSS to customize the appearance of emails
Scripting skills to condition and customize the display of content
This technical complexity can limit the autonomy of marketing teams, making them dependent on IT resources or external partners for tasks that are essential to their business.
Hidden costs to consider
Setting up sophisticated campaigns or advanced personalizations on Marigold Engage often requires:
The intervention of specialized implementers
Costly specific developments
A significant implementation time
Ex. From the implementation of a scenario of reactivation of dormant profiles or the simple welcome it will be necessary to regularly call upon the implementer or the support. I let you imagine for the advanced customizations which require specific developments, which can prove costly in money but especially in time.
These elements can significantly increase the total cost of ownership of the solution and slow down the implementation of your marketing strategies.
The question of data sovereignty
Following its integration into the American group Marigold, questions may legitimately arise for European companies concerned about the sovereignty of their data . Indeed, the GDPR and European regulations on the protection of personal data impose strict requirements that not all solutions are able to guarantee in an equivalent manner.
At Actito, we understand these concerns and that is why we have chosen to remain a European company, thus guaranteeing our customers full compliance with current regulations.
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Actito: simplicity at the service of personalization
At Actito, we have chosen a different approach. Our marketing automation platform is designed to combine power and simplicity, allowing marketing teams to regain control of their campaigns without sacrificing advanced personalization capabilities.
An intuitive interface for quick handling
Our user interface has been designed to be intuitive and accessible:
Drag-and-drop campaign creation : Easily design your emails, landing pages and customer journeys without technical knowledge.
Visual Editor : What you see is what you get, no coding required.
Pre-designed and customizable templates : Save time by starting with proven templates that you can adapt to your brand image.
This “no code” approach allows your marketing teams to gain autonomy and agility , by responding quickly to your customers’ needs without depending on IT resources.
Actito is a great tool; it has everything you need and more from a marketing automation perspective, and setting up marketing automation workflows is easy thanks to its intuitive user interface. Actito's support level is also remarkable. The team knows their product very well and is always happy to provide support. - Pádraig W.
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Advanced customization at your fingertips
Unlike Marigold Engage which requires technical skills, Actito makes customization accessible to everyone:
Visual Segmentation : Create complex audience segments with our intuitive graphical interface.
Dynamic Personalization Fields : Easily insert customer data into your messages, without code.
Conditional content : Adapt the content of your communications according to the characteristics of each recipient, all in a visual way.
Our platform allows you to fully leverage your first-party data to create truly personalized customer experiences, without technical barriers.
Ex. Jonathan is a customer of an online bookstore. The bookstore has noticed that Jonathan often visits the site on Sunday mornings. It also notices that he prefers to receive notifications on his mobile rather than emails. The bookstore also knows, thanks to his purchase history and his wish list, that he is a fan of Scandinavian detective novels. On Sunday morning at 9 a.m., Jonathan receives a notification on his mobile app:
"Hello Jonathan, we thought you might like the new Nordic thriller 'The Shadow of the Fjord'. Plus, enjoy 10% off this weekend! Discover now."
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A simplified omnichannel approach
Actito facilitates the implementation of coherent multi-channel marketing strategies:
Visual orchestration of customer journeys : Create complex engagement scenarios across different channels (email, SMS, push, web, wallet,...) in an intuitive way.
Omnichannel Consistency : Ensure your messages are consistent across every touchpoint with our customer-centric approach.
Real-time activation : Respond to your customers’ behaviors in real-time to maximize engagement.
Commitment to data sovereignty
With its European roots, through its integration into the QNTM group, Actito also offers all the guarantees in terms of data protection , a crucial issue for many companies.
Data hosting in Europe : Your data remains on European soil, guaranteeing its protection.
Built-in consent management tools : Easily comply with GDPR consent requirements.
Complete transparency : We offer you complete visibility into how your data is processed and stored.
