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As a company, having well-defined and established marketing strategies is more than just a method for growth, it is a necessity. It is important to have effective campaigns in the different areas of marketing, to attract more clients and secure existing ones.

There are different forms and types of ...

If you want to sell more, start by looking at your current customers. According to HubSpot’s 2020 State of Marketing Report , more than 60% of marketers say they are doing some form of customer marketing, and for 70% of them, the tactic has been at least “moderately effective” in its purpose ...

Implementing a content marketing strategy takes time. Going through all the processes of structuring, writing, editing, optimizing and publishing it only to have no one read it, interact with it or use it as a resource is a huge pain.

It's especially difficult when you know you've generated value ...

Most businesses still consider email marketing to be the most cost-effective way, with a fairly high conversion rate compared to other channels, to develop customer relationships and promote their products or services. Why is it such a powerful tool? The numbers speak for themselves. A recent study ...

Just a couple of years ago, TikTok, the social network, appeared in our lives. Although it is true that this platform had already existed for 5 years, the situation we have been experiencing due to the pandemic since 2020 made it popular, becoming the ideal entertainment platform; but for us as ...

Today, consumers interact with their favorite brands through multiple channels. That is, they use social networks, websites, email, chat, among others, to buy products and, in addition, they do so from different devices, smartphones, tablets and computers.

This is why it is more important than ever ...

Uncertainty has been causing the economy to go up and down for some time, and small business owners and e-commerce stores are bearing the brunt. Economic news is inducing fear in the population and has increased concerns about an impending recession.

No one knows for sure whether the global economy ...

Believe it or not, the world of memes is very extensive and complex. Today, there is a whole culture surrounding them and they are an important part of the content shared on the Internet around the world.

But what are “memes”? They are a very fast exchange of information, generally for humorous ...

It is a necessity for any modern business that wants to establish a strong brand image and boost sales . According to Hubspot , 82% of marketing professionals use content marketing as a core part of their strategy.

While it is not a new marketing strategy by any means, it is clear that the ...

Humans are visual creatures. We are hardwired to respond better to information when it is represented in graphical media rather than in plain text. A message can provide a lot of value, but if it is accompanied by poor quality design, it will not have half the impact it should have. The same is true ...