How does design influence the success of your email marketing?

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Humans are visual creatures. We are hardwired to respond better to information when it is represented in graphical media rather than in plain text. A message can provide a lot of value, but if it is accompanied by poor quality design, it will not have half the impact it should have. The same is true in the field of email marketing . No matter how many hours you spend studying the subject lines , copy, and CTA phrases of your emails, you will never get the results you expect unless you australia business fax list improve the design as well .

Simply put, the success of your email campaigns largely depends on the design . In today's article, we explore the reasons behind this.



How email marketing design contributes to its success
Add visual appeal to your emails
Emails with visual elements are much more aesthetically pleasing than those written in plain text. Therefore, good email design paves the way for greater engagement. People process visual information 60,000 times faster than text and also remember it more easily. Therefore, simply adding a main image to your email puts you in a much better position to attract your audience’s attention . Design allows you to implement a visual hierarchy in your emails, making it much easier for your recipients to find the information they are looking for.

Check out these email examples that include engaging images.

Good example of Peloton email marketing campaign design

Example of good email marketing campaign design

Make your campaigns more impactful
By the end of 2018, the total number of mobile users stood at a whopping 2.2 billion . In the coming years, this number will only increase. That means your designs need to be not only visually appealing, but also responsive . To maximize the impact of your email marketing campaigns , you need to make sure they display correctly on all types of devices. Responsive email design improves engagement, which translates into increased conversions.

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Metrics that can be tracked
Monitoring your performance indicators is essential to optimizing and improving your email campaigns. If you have no idea how your subscribers respond to your emails, you will never be able to make the necessary changes.

Sending text-only emails (without the help of email marketing software ) will prevent you from tracking basic metrics like open rates, so you won’t know how your campaigns are performing. However, when you use HTML emails in conjunction with automation software, you can build up key statistics for your campaigns so you can take them into account and make adjustments as needed.

Some of the most important metrics you should be tracking include open rates , list growth, conversions, clicks, forwards, and subscriber engagement . However, before you define your email metrics, make sure you have your overall campaign goal in mind. This will help you align your email marketing metrics with your goals.



Tips on how to design your email marketing campaigns
Design is a very subjective field. What works for one person may not necessarily work for another. That said, there are certain standard practices that apply to everyone. Let's take a look at them.