Content consumers belgium business fax list realized that it only took 15 seconds to laugh, learn, cry and share with others online. This made other social networks react and get into the game, the first being Instagram with Reels and months later YouTube with Shorts.
Although the length of a TikTok video has now increased to 3 minutes and will most likely reach 5 minutes, the first resounding blow of 15 seconds made all content creators begin to develop videos more effectively, optimizing time, adding effects, and turning that valuable content into viral entertainment.
So far I haven't told you anything you don't already know. Let's get straight to the point. With this type of content, the problem is that brands expect the results to be the same in 15 seconds or 3 minutes, which is totally wrong. We all know that results often don't come in such a short time, but they do come.
And then you ask yourself : Can email marketing generate results in such a short time?
To this day I don't know of any email that you can read in 15 seconds, but I do know that the content that an email can give you can make you react in 15 seconds.
