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The logic is simple: the more high-ranking keywords you have, the more traffic you will get.

Monitor this SEO metric as a month-over-month trend to see if your newer keywords start to drive more traffic.

Video content traffic volume
With video becoming an increasingly used format in digital ...

The arrival of Stories as a resource for companies was a big event when it came to generating traffic – but unfortunately it is not available for profiles with less than 10 thousand followers.

But that's no reason to dismiss the idea that it's possible to get people to take an action that could ...

If your CRM/CMS allows it, set up website revisit alerts to show you when leads from each target account are revisiting your website.

Make sure these notifications are highly visible to you and your team via desktop push notification or email. Then, instruct your business or sales team to follow up ...

With the consolidation of home office in most industries, the B2B sector can find opportunities to act especially through the nurturing of its leads .

Podcasts, live sessions and videos with experts can be an excellent way to maintain relationships with your leads and face long sales cycles – not ...

customer tracking
Customer segmentation is a very important element in an integrated digital marketing strategy. Through it, your company can:

Set more specific and measurable goals;
Create different and more appropriate content for each segment;
Create more specific calls for each segment;
Move ...

With digital transformation at full speed and the current demand for lean budgets, your company needs to find a cost-effective digital marketing model to continue doing business.

That's why we've put together some tips here to help you maximize your budget, produce relevant content and keep your ...

Data analysis is vital because having a large volume of data allows your company to analyze real information about how potential customers behave in certain situations or under certain approaches.

With this level of information, it becomes easier to apply lead scoring and discover which leads ...

Effective lead management is known as the process of qualifying and closing leads. However, it has more to do with developing the marketing funnel, not the sales funnel.

The marketing funnel is the breeding ground for qualified sales opportunities (QSOs). It’s the point where leads still need to be ...

Different B2B and B2C inbound marketing strategies are fundamental to the success of your marketing, sales and revenue strategies.
Currently, B2B and B2C inbound marketing is one of the big bets among companies looking for alternatives to do more for less.

Furthermore, digital transformation also ...

You probably already understand the impact that potential changes in legislation can have on a company's reality. However, monitoring all the actions of the Legislative Branch efficiently, to anticipate possible changes, can be exhausting work.


Daily monitoring of the entire legislative process ...