Pillars of an efficient lead management process

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Effective lead management is known as the process of qualifying and closing leads. However, it has more to do with developing the marketing funnel, not the sales funnel.

The marketing funnel is the breeding ground for qualified sales opportunities (QSOs). It’s the point where leads still need to be nurtured before they’re passed on to sales. So lead management is the process by which companies mobilize people, technology, and processes with the intent of delivering better QSOs.

To develop an effective lead management strategy, your company must take an aggregated approach rather than individual marketing efforts. This approach is based on six fundamental pillars:

1) Content Marketing
This is perhaps the most vital of the six pillars, as content marketing bangladesh mobile database should be designed for the B2B buying cycle. We can define this cycle in three stages:

Learning : Many buyers are looking for content like white papers and eBooks, new trends, and research reports. Your company will need to offer them something relevant that can teach them more about solving their problem;
Interest : Prospects are constantly searching for and evaluating solutions that align with their goals. That’s why solution-based content like case studies, spec sheets, and visual demonstrations will help drive more interest. Especially as prospects begin to visualize how your company’s solutions can help them achieve their goals.
Preference : Prospects are now beginning to evaluate the solutions your company offers and trying to figure out if they address their pain points . Prospects are demanding content that gives them in-depth insight into product capabilities, feature comparisons, and ROI data. This is the stage where you have the opportunity to start developing personal relationships.
Inbound marketing strategies can greatly contribute to your content production efforts. It is important to have the right argument at the right time to deliver relevant and timely content.