Number of unique keywords driving traffic

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The logic is simple: the more high-ranking keywords you have, the more traffic you will get.

Monitor this SEO metric as a month-over-month trend to see if your newer keywords start to drive more traffic.

Video content traffic volume
With video becoming an increasingly used format in digital marketing , you should include it in your SEO strategy.

Nowadays, thanks to the latest algorithm changes, videos are much more likely to appear on the first page of search engine results as part of the combined results.

5) Customer acquisition cost
When your company correctly sizes customer acquisition cost, you belarus mobile database can set goals for new acquisitions and allocate your marketing budget appropriately.

In addition to the conversion cost, which we mentioned earlier, there are other Digital Marketing KPIs that should be considered:

Relationship between Average Ticket (one-off sales) X LTV (recurring payment);
Market values;
Digital marketing costs – paid media, content production, events, among others;
Sales costs – infrastructure, salaries, training, resources, etc.
6) Sales
Among Digital Marketing KPIs, there is none more direct than growth in sales revenue.

When your company measures the impact of its marketing actions on sales growth, it has good indicators for its strategic planning and identifies growth trends. Therefore, it is worth selecting some important metrics to monitor, such as:

Market share
Understanding your market share is a great way to determine how your piece fits into the puzzle. How many potential customers are there in your industry, niche, etc.? How many does your business currently serve? How many more will your business be able to serve? What will it take to get there?

Brand awareness
Brand awareness is an important part of the entire marketing process. Measuring your brand awareness is a more difficult metric to track, but it plays an important role in understanding your level of public exposure and brand retention.

Net profit margin
To truly understand your return on investment, you need to first assess how much of that return is realized as profit. Only then can you make smart digital marketing decisions.

Currency conversion cycle
The time it takes for your invested resources to be returned in profit is one of the most important Digital Marketing KPIs to evaluate before making any investment. How long will it take to see a return, and will the projected return be worth the money invested for that period of time.