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It is always one of the easiest ways to shorten your sales cycle. Focus on one topic per email so you aren't bombarding your lead with too much information at once. If you educate them overtime, with relevant content, you can move them through the funnel based upon which stage of the sales process ...

In marketing, A/B split testing is often applied to things like email subject lines, landing pages, calls-to-action and more.

For example, you could send out two identical emails with mom database different subject lines to a randomized list of contacts in your database to learn which subject line ...

Last is the decision stage, where buyers are classified as opportunities or customers. This stage of the buyer's journey signifies that the user has decided on a solution for their problem. They are ready to purchase and are actively considering a specific brand or solution provider.

Opportunity
An ...

Which product a customer purchased should be documented as part of the sales process when a deal closes.

Ideal customer profile (ICP)
An ICP is a hypothetical description of the type of company that realizes the most value from your product or service. In your CRM, this takes the form of groupings ...

With the bounty of resources present in the marketing world, it has gotten harder and harder to one-up your competitor's marketing strategies. But the truth is having a stellar marketing strategy isn’t going to make up for a bad product.

A good product is going to fill the needs of your market and ...

With the right sales goals established, your team can now start working toward accomplishing them.

Consider your incentives

Most sales teams work around incentives, so leveraging them to drive results or promote certain behaviors makes a lot of sense.

“You can promote new or preferred behaviors ...

Even though the system and the cascade of events are triggered automatically, Mention’s team recalls that customer interactions cannot be 100 percent automatized. Its NPS process is merely an excuse to get its customers to communicate and explain more about their needs and wishes. Mention automates ...

Reward Gateway, a global HR tech SaaS organization, delivers the leading employee engagement platform. But while the organization was global, the website lacked regional treatment to make each of its individual markets (United States, United Kingdom, and Australia) stand out from their core personas ...

One of the biggest challenges that we've found digital marketers face today is how to set and measure the goals for their department. Of course, every company has different goals it hopes to achieve with its marketing. However, for most B2B companies, teams are tasked with lead generation, sales ...

Conversion optimization! Because your website is likely to be the first impression a prospect has of your brand, it’s important to have a site that is optimized to drive leads through the funnel by following website design best practices.

Check out these 4 examples of B2B website designs that ...