Reward Gateway, a global HR tech SaaS organization, delivers the leading employee engagement platform. But while the organization was global, the website lacked regional treatment to make each of its individual markets (United States, United Kingdom, and Australia) stand out from their core personas.
Fresh on the heels of a re-brand, the company saw an opportunity to redo their entire website top to bottom to create a lead-generating website that also reflected the new brand and the individual sales regions.
To solve this challenge, we collaborated with Reward Gateway’s art directors and full marketing team to develop on-brand mockups and strategic conversion points across the entire website. For the website to be physician database regionally specific, we leveraged the GeoIP functionality in HubSpot’s Smart Content to customize the homepage with unique content and navigation for each region, directing visitors from the wrong locale to their right destination through a dropdown banner. The team also used Smart Content across a growing resource library and doubled down on regional needs with SEO-friendly country codes and “content language” meta information.
As a result, the organization saw a near-40% increase in website traffic and a 15% increase in average session duration. Thanks to the SEO work, the total number of indexed pages across all three regions increased by 37% – all within the first month.
Read the full case study here.
You may need a new website if…you want to improve the buying experience
Linium is a nationally recognized firm with over 15 years of experience, specializing in recruiting, consulting, and outsourcing services that support a company to achieve enterprise scale and growth. To help reach their overall revenue goals, the team needed an updated website and alignment between their marketing and sales teams to create a great buying experience for their prospects.
We acted as an extension of their team by taking ownership of their end-to-end marketing strategy, first looking at their digital presence (their website) and then implementing inbound methodology with content creation for premium content offers and lead-nurturing workflows.
Through an extensive redesign of their site, we also worked to align it with inbound best practices and bring Linium’s unique service offerings into the spotlight. As a result of working directly with the marketing and sales team members, the organization generated more than 550 leads, further leading to a 413% ROI on Linium’s initial investment with New Breed in the first six months.
Read the full case study.
These are just a sampling of the success stories I’ve seen during my time at New Breed. My team and I are eager to help you, bringing years of experience in website design, development, and strategy to build your dream (converting!) website. Get in touch with us today to learn more.
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