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For its part, Ahrefs is a widely recognized SEO tool that allows you to perform backlink analysis to understand the domain authority and quality of inbound links for each website.

This WordPress plugin integrates with Google Analytics and Google Search Console, and helps improve website visibility ...

One of the key factors for sustained business success is the ability to build strong, lasting relationships with SEO clients. However, ensuring long-term relationships in the SEO world can be a challenge.

For many, SEO doesn't produce tangible results, and the work involved is often poorly ...

Creating and optimizing Responsive Search Ads (RSA) on Google is essential for maximizing the performance and visibility of an advertising campaign. Therefore, it is of utmost importance to work toward innovation and advancement, as changes and new digital techniques are introduced daily and cannot ...

Furthermore, information gain is also relevant because it acts as a criterion to measure how well an attribute partitions the data.

By choosing attributes with high information gain, we ensure that each split performed in the tree offers a significant reduction in the uncertainty related to the ...

In today's digital age, website speed and performance are important factors that determine user experience.

Studies have shown that even a delay of just a few seconds can lead to a significant decrease in user satisfaction and retention rates, so in this article, we'll explain how page performance ...

Monitor and analyze the performance of your campaigns on each channel. Use analytics tools to identify which strategies work best and adjust your tactics accordingly.

Dynamic retargeting
Implement dynamic retargeting to show personalized ads based on the products users have viewed. This increases ...

Creating an effective website involves considering several key aspects that ensure not only its functionality but also its ability to attract and retain users. Below are some of the most important elements to consider.

Purpose of the site
Before you begin, it's essential to define the website's ...

The end of the year is a strategic time for companies that want to boost their sales and attract new customers. With the festivities and gift exchanges approaching, people are more likely to spend, making this a good time to boost sales.

However, competition is also intensifying, requiring ...

Imagine that you have just gone on Instagram and come across a beautiful, well-decorated cake that looks delicious. You think: I'm going to send a message to this company to order it for a birthday party. The company's response surprises you: they say that they only sell to other companies, that is ...

Content marketing has been the darling of B2B marketing for over a decade. However, the latest research from the Content Marketing Institute and MarketingProfs found that only 42% of B2B marketers consider their company’s content marketing to be mature or sophisticated.

In 2020, B2B content ...