Imagine that you have just gone on Instagram and come across a beautiful, well-decorated cake that looks delicious. You think: I'm going to send a message to this company to order it for a birthday party. The company's response surprises you: they say that they only sell to other companies, that is, as an individual, you wouldn't be able to buy it.
You return to the Instagram post and realize that at no point was this information flagged. How frustrating, right?
This is one of the biggest dangers that an industry is likely to face when it starts investing in marketing: not knowing its persona or its objective as a brand.
An industry's Instagram, for panama mobile database example, should be focused on communicating the company's policy, its differentiators and conveying authority to a potential customer.
We know that industries sell to other companies, this means that the sales process is longer and this is when marketing comes in, reminding people through communication, whether online or offline, of the company's differentials.
Where to start then
1st step: define your company's persona.
2nd step: invest in or update your website so that it is optimized to receive potential customers.
3rd step: make good use of technology, explore to the fullest what digital can do for your company.
Having a strategic, full-service agency will make all the difference for your business, we can guarantee that!
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