Maturity of content marketing

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Content marketing has been the darling of B2B marketing for over a decade. However, the latest research from the Content Marketing Institute and MarketingProfs found that only 42% of B2B marketers consider their company’s content marketing to be mature or sophisticated.

In 2020, B2B content marketing will return to its roots—seeking to “create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience.” So, look for less emphasis on sheer quantity of content and more focus on creating quality, original content. Additionally, more companies will be guided by strategic content marketing plans that direct efforts in a much more intentional way.

Content Marketing Trends for 2020:
Greater investment in content production in video format;
Live streaming events as an alternative to webinars;
Diversifying content formats to brazil mobile database include a broader mix, including podcasts, interactive assessments, and mobile-friendly content;
More attention given to influencer marketing.
5. New technologies
You can’t put together a list of B2B marketing trends for 2020 without mentioning emerging technology trends like voice search, artificial intelligence (AI), chatbots, virtual and augmented reality (VR & AR), the Internet of Things (IoT), and many others. For many B2B marketers, these emerging technologies are incredibly abstract, and their direct application isn’t always obvious.

And while there are certainly examples of these emerging technologies being leveraged by B2B companies, 2020 will see many companies experimenting with how to leverage these technologies to their advantage:

Voice search optimization to take advantage of the growth of personal assistant devices;
Chatbots for sales and services;
Use AI to filter data, identify trends, and provide additional insights into customers/buyers;
Virtual reality being used to sell customers and prospects the “try before you buy” experience;
IoT devices that provide user insights into a wide variety of things, from energy meters to sensors embedded in retail locations to track traffic patterns;
These are just a few examples of how emerging technologies can benefit B2B marketers in 2020. To stand out in such a competitive market, you need to constantly seek knowledge and updates. Industries that do not reinvent themselves and follow a single standard of communication and service will lose prominence in the coming year.

Therefore, being aware of the main marketing trends and applying them in your next strategic planning is vital for your success in 2020. The correct use of these strategies will guarantee assertiveness and modernity for your industry.

Now that you know which B2B marketing strategies you should focus on in 2020, how about delving a little deeper into Inbound Marketing for industries by downloading our E-book and discovering how it can help you sell more. Access it.