Did you know that, for the consumer, quality of service is more important than the price of the product or service?
According to research conducted by the magazine Small Business, Big Business, nearly 61% of consumers consider the way they receive service more than the quality or price of the product.
This is nothing new, as most business owners understand that good service and customer service are essential to business, especially when it comes to generating sales.
And, by understanding this, companies are investing more kenya email list 1.3 million contact leads and more in processes, systems and training to improve the organization's relationship with the customer.
The problem is that sometimes all of this is not enough. And the reason is simple: people are different, and consumers need different attention according to their needs and characteristics.
Thinking like this, it seems impossible to please everyone, right? And well, maybe it is! But you can achieve success with most of your clients.
To do this, you must be able to identify the profile of each of them.
Below, we'll give you tips on how this contact can be more productive based on the most common types of clients. Join us:
Undecided customer
The indecisive customer usually feels insecure after making a purchase. He begins to question whether he really needs the product, whether the item is exactly what he is looking for or whether your business is the best place to make the purchase.
In summary, he raises various objections that make it difficult to complete the sale.
We know that undecided customers are difficult for salespeople, but in these situations the best way to convince them is to focus on the customer's need, and not on the product itself. Check out some tips.
First of all, ask some questions to find out what information he is really looking for.
Present them with supporting material demonstrating more about the product.
If possible, demonstrate the item showing how it works and how effective it is.
Reassure him, convey confidence and show him that he is making an excellent purchase.
Let him analyze it further, but be available in case he needs help.
If the customer still refuses to complete the purchase, talk to him and show him how bad it would be to postpone the purchase of the item.
Confused customer
The confused customer has a vague idea of what he wants to buy. For example, in a situation he needs to give a gift to a friend but he cannot express what he would like.
The key word here is patience. Ask simple questions to understand better.
Next, it is interesting to limit the number of options you have available in the store and choose those that are most aligned with the information given by the consumer.
