understand their target audience, gather feedback, scale event attendance, and gauge brand awareness and reception. This allows marketers to collect invaluable information to use in their campaigns quickly.
9. Unsplash
Don’t have the time or budget to mobile number data for calling hire a designer? Unsplash has thousands of free, high-resolution stock images that are searchable and downloadable. The website is free, but a Plus subscription gives you access to even more options.
Performance marketing is often about speed, which sometimes means taking shortcuts to execute short-term, tactical campaigns quickly. Using stock images isn’t always ideal, but it’s often a great way to find high-quality photos for campaigns you want to execute right now.
10. Tinypng
The small challenges that arise when executing performance marketing can cause a world of frustration. Tinypng alleviates one of those minor hiccups by letting you compressive or resize images to make your website run faster without hiring a designer or developer.
Performance marketers are often self-sufficient and like to know how to do things autonomously to save money (and time). Tinypng not only speeds up a website, making for a better user experience, but it lets you do so at little to no cost without needing to rely on outside help.
8 Best SEO Performance Marketing Tools
Now that we’ve covered automation and optimization, we’ll head into the final category of performance marketing tools: those related to search engine optimization (SEO). SEO is notoriously known for its long-term, strategic nature, so it is the perfect aid for performance marketers looking to drive growth.
1. Google Search Console
Google Search Console is a free tool provided by Google that helps website owners monitor and improve the visibility of their site in Google search results. It provides valuable insights into how Google crawls and indexes your site and identifies issues that may affect your site's search performance.
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