ABM tools: Target high-value accounts using qualification features, analytics, and other ABM-specific features.
Pardot Automation
Pardot lacks the level of in-depth customization needed in nurturing workflows and other automation. Not all workflows are created equal, and HubSpot allows for detailed customization based on audience segment, funnel stage, and other criteria, while Pardot takes a more templated approach to basic workflows and automation.
Lead scoring within Pardot is possible mobile no database however, setting it up requires a lot of manual work and the capabilities are not as extensive as what is available through HubSpot.
Additionally, Pardot landing pages lack advanced functionalities critical to success, including smart content, dynamic text replacement (DTR) for ads, and in-depth tracking and analytics.
Verdict: HubSpot! The software’s unbeatable capabilities that can be used as-in or customized make running campaigns from end-to-end a breeze, and it’s the clear winner when it comes to built-in features.
HubSpot vs. Pardot: Tracking, Reporting, and Analytics
HubSpot Reporting
HubSpot enables you to track leads from their very first visit to the revenue they generate, so you gain visibility on the path to conversion and can optimize activities and budgets accordingly.
You’ll also be able to:
