36. Saving time on the brief
The most absurd way to waste a lot of time and effort in advertising is to save half an hour on a brief. Sending a half-empty brief or preventing an agency employee from filling it out with an interview means complicating all further work.
37. Misunderstanding the difference between female and male target audiences
The difference in how men and women perceive advertising is significant. Read this article - we have covered this topic quite fully here.
38. Lack of USP, or fixation on it
Quite often, entrepreneurs go to extremes in relation to the unique selling proposition. Some manage not to bother with it at all until competitors step on their heels. Others, on the contrary, look for some kind of holy grail in the USP that will solve all their problems. In reality, the USP should be perceived as the foundation of your advertising, but not as a magic pill. For example, if you do not know how to inspire trust in customers, your USP will simply not be believed.
39. Incorrect contact information
The goal of direct response advertising is to get the consumer to contact whatsapp number list pdf you by making a purchase, right? So it's strange when a company with commercial ambitions allows itself to have unclickable phone numbers on its website or to write its address in small, illegible font. Forgetting to include contact information is the worst advertising mistake that can ever be made.
40. Creativity at the expense of perception
Sometimes advertising is so complicated that the target audience simply does not understand what is being advertised. And designers sometimes use fonts that are too difficult to read. We do not argue, according to research, a difficult to read inscription is remembered better. However, for this you must be sure that when using a specific advertising channel, your target audience will bother to solve such charades, and will not chuckle and switch over.
Of course, these are far from all the possible mistakes, but only the most dramatic of them.
How to avoid these mistakes?
Having experience and a system of mutual control allows us to avoid the above-mentioned mistakes.
Experience - it is clear that over 8 years of work all these curiosities have become familiar to us. When another client comes to our cozy office on Kozhukhovskaya, from the very beginning we try to protect him from the most common mistakes.
At the same time, as systematic and rational people, we try not to rely on professional intuition, so we conduct various self-checks, in particular
