After that, you need to centralize the mobile no data data you agreed to track. Make it available and easily accessible to members of all internal teams. Centralize all analytics and reporting, so that everyone is on the same page – all the time. This can be done with your company’s CRM, in tools such as Google Analytics, or within other third-party reporting tools your organization leverages.
Lastly, you need to streamline the process – and optimize based on real-time analytics. This part of the process never truly “ends”, but rather continuously improves as a result of increased efficiency. After implementing your strategy, analyzing data available to you (that you’ve deemed important) to inform your strategy is the best way to achieve peak efficiency.
What are common challenges in implementing RevOps?
The most common challenge in implementing RevOps strategy is the lack of alignment between internal teams. Marketing, sales, and customer success – by nature of their job roles – naturally place importance on different aspects of the customer journey, and strategy overall.
Additionally, this can lead to a lack of buy-in from team leaders within a given company and cause inefficiencies in a RevOps strategy.
That lack of buy-in can cause friction in different internal teams working together across the company. It isn’t always easy to collaborate with another person or group when you have different goals, or when you are being told different things by your team leaders.
Companies that can overcome these roadblocks will have success in implementing their RevOps strategy.
Conclusion
RevOps is the alignment of all internal teams responsible for revenue-generating activities within a company, and optimizing workflows to achieve peak performance and efficiency. Through goal-setting, collaboration, and constant iteration and optimization, companies that successfully implement RevOps strategies can enjoy the benefits of streamlined work processes, and increased revenue.
Although complete company buy-in can be harder in some cases than others, the companies that can achieve it are primed for RevOps success.
If you want help strategizing and implementing a sound RevOps strategy for your company, check out our RevOps solutions.
