They are also quite competitive, so it's important to understand your audience and develop products that cater to their unique interests and, if you're a creator, enhance the experience of being part of the fandom.
While marketplaces come with a long list of challenges — and an even longer list of rules — standing out means leveraging the reputation and reach of tech giants to grow your own business.
Sure, you give up some control over pricing, policies, and how you present your products. But vnpay database it's much easier to reach new audiences and drive sales when you're not starting from scratch.
This guide to selling on Amazon outlines what it takes to succeed in the largest digital marketplace on the planet.
As your business grows, you can start shifting traffic to your own website so you can keep more of your profits. You can also automate your marketing efforts with a tool like Systeme .
Think of marketplaces and shoppable social media as part of your advertising/demand generation strategy. Yes, you “pay to play,” but it’s an investment that will help you grow your business.
Once you've determined what to sell, and to whom, you'll want to know where your designs will come from.
Consider whether you need a professional designer
You’ll want to have a clear idea of which parts of the design process you can handle yourself and which are best outsourced. Make a list of everything that requires some sort of visual asset, and from there, look for professionals who can fill in the gaps.
This could include:
Branding elements: logos, typography, colors, style guide, banners, etc.
Design options for PoD products
Photography for product sheets, campaigns, etc.
Downloads: Posters, Stickers, Overlays, Emotes, etc.
You may be great with a paintbrush, but lack the photography skills needed to make analog illustrations shine in a digital environment. Maybe branding just isn’t your thing, or your logo design skills suck.
It's worth the investment to bring in some extra hands on deck. It will make you look more professional and help you deliver products your customers will love.
Now, how you go about hiring a designer and what tasks you decide to outsource depends on A: what gaps you’re trying to fill and B: your budget.
For example, a creator with an established following could hire a designer on a permanent basis or hire a freelancer on a regular basis. The benefit is that they’ll be able to collaborate with the designer, use audience feedback to inform designs, and establish a consistent image across all platforms and product lines.
Still, if a long-term hire is out of your reach, you're not in trouble—you just need to be strategic.
You can try commissioning designs from sites like Upwork, Fiverr, or Behance, which offer more affordable access to professional-grade designs.
