Scarcity is the understanding that a product or service is in short supply or that it will become unavailable to purchase in the near future. This often encourages action. For example, when there's a hot, new whatsapp number list toy out on the market, parents race out to ensure they get one for their child.
Urgency is the understanding that a sale or offer will expire. It's more about the amount of time someone has to complete something.
Think about it for a moment… When you see big sales flashing in a store or online, doesn’t that “almost-too-good-to-be-true” offer tempt you to spend more? Having a limited-time sale is a great way
However, faking urgency or scarcity can lead to customer distrust. Your audience can usually tell the difference between what’s real and fake. That's why it's crucial to use them wisely so you're able to boost sales, without alienating your audience.
5 Ways to Leverage Urgency and Scarcity
When it comes to the underlying mechanics of why people buy, urgency and scarcity are strong driving forces. While there are likely hundreds of small ways to include urgency and scarcity into your marketing campaigns or sales funnels, here are the top 5 ways:
1. Include urgency in your messaging
There are certain words that compel people to act, which creates a sense of urgency. Including these words and phrases will drive more sales by encouraging action.
It’s important to remember, however, that these magic words should always be followed by instructions for how to act. For example, if you were to say "Hurry Act Now!," it should be followed by a clear directive, such as "Visit us at..." or "Enter your email below."
Looking for ways to boost your credibility online or capitalize on positive mentions of your company? In this article, we break down why and how to incorporate social proof into your digital marketing to build trust in your brand and gain more loyal customers.
What is Social Proof?
The term social proof was coined by prominent psychologist and author Robert Cialdini. He described it as a psychological and social phenomenon that leads people to mimic the actions of others in a given situation.
