The days of sending and receiving emails from a free domain are long gone. Few people today bother to open and read an email containing promotional or commercial information from a free domain.
Keep reading because here I will share with you why having a personalized email account with your brand extension will allow you to increase your sales.
Thanks to the absurd amount of spam that runs daily through the information superhighway and reaches inboxes around the world, people have stopped trusting emails that want to sell us something or promote a service or product with an email address that is not professional, that is, one that does not bear the name of the company, business or person who wants to communicate for something that transcends the personal level.
One name for your website and your email
As a review or in case you don't know, below you can find out what parts make up a website address and then what parts correspond to a professional email address.
I share the above with you in order to explain in the best possible way why having a personalized email account with your brand extension is completely related to your website and why it is essential to achieve your commercial and/or promotional objectives.
A website address is basically made up of three fundamental parts:
The acronym www stands for World Wide Web in English and in computing refers to the system in which websites communicate within the Internet.
The domain name, that is, the name by which a website is recognized. brunei business email list It is unique and serves to distinguish one website from another on the Internet.
The domain extension or, in other words, the acronym that reveals the nature of a website or its geographical location.
A professional email address is also made up of three parts:
Name of the person or term with which that email account will be distinguished.
The at symbol.
The domain name is recommended to be the same name used on the website.
Why have a personalized email account with your brand extension?
If you agree with me that a website is easily identified and found among the billions of websites that exist on the Internet thanks to its domain name, then you will agree with me that an email can also be distinguished among the hundreds of billions that circulate every day through the same element: the domain name.
In fact, reviewing how both website addresses and professional email addresses are composed helps to understand the previous paragraph.
What's the point of all the effort involved in registering your brand online, creating a website, uploading it and making it known if you don't have a personalized email account with your brand extension? A professional email with your domain name allows you to promote your business with every message you send.
In addition, if you include links to your website or social media in the body of your email, you increase traffic as well as the chances of being followed. If all this were not enough, if you add a clear and efficient call to action (in marketing: call to action), a single message can turn into a sale.
How to get your personalized email account
In my experience, the best place to get your custom email account with your brand extension is where you registered your domain name and host your website. Why? It's always better to trust a single provider with all aspects of your digital life to optimize time, money, and effort.
My recommendation is to go to the largest domain registrar in the world because there you will find very attractive plans, as well as all the tools you need, not only to launch your own professional email account, but also to make the most of it as a sales and promotion tool for your website. All this with the best customer service you can find online, as well as security tools that will keep your personalized email account with your brand extension, safe and protected.
