Define goals to attract customers with your content. Knowing what your business goals are will help you generate useful content not only for your users, but also for your special database marketing and business goals. It could be giving greater visibility to your brand or company, generating brand positioning or simply attracting customers.
Connect with that user or potential client. Give them some information, knowledge, data, invitation, or something that can be useful. For this, it will be crucial to choose the appropriate format and type of content. It can be a blog focused on SEO intentions , a webinar, an eBook , a downloadable template, among other ideas.
Awaken feelings. It is not necessary to create endless content. In this sense, less is more. Make your content unique, special and awaken emotions in your client. To do this, using the technique of storytelling or the art of telling stories is very effective. With storytelling you can tell a story focusing on the values of the brand by appealing to emotions.
Confirm the value of your content. Finally, ask yourself: Am I generating value with my content? If the answer is yes, you are on the right track. It means that your content is solving a problem or, at least, alleviating it.
