The sixth edition of the World Marketing and Sales Forum will focus on strategies, tools and resources to make these two critical functions in every company the determining factor for its competitive advantage.
In difficult times, selling is everyone's challenge. That's why the key is to find, know, define and execute the strategy needed to SELL TODAY.
Keynote speakers:
Philip Kotler & Marketing: Marketing car owner data Strategies in Difficult Times
Kevin Roberts & Brands: How to Create and Maintain Powerful Brands
Don Peppers & Customers: The Power of a Customer-Focused Strategy When Innovating
Juan Mateo & Sales: The Value Proposition: The New Vision of Commercial Strategy
HSM is organizing the sixth edition of the World Marketing and Sales Forum on November 17 and 18 in Madrid, where renowned experts will present new tools to deal with uncertainty, opportunities and risk.
Philip Kotler, recognized as the world's leading authority on marketing, Kevin Roberts, CEO of Saatchi & Saatchi, one of the most renowned advertising agencies in the world, Don Peppers, considered the leading expert in "Customer Relationship Management" and Juan Mateo, President and Founding Partner of Training Lab, will analyze the new challenges of marketing, the perspectives of the new global panorama and its impact on business management and the role of management in times of uncertainty.
At the World Marketing and Sales Forum, Philip Kotler will present exclusively for attendees of the World Marketing and Sales Forum his new theory focused on improving the response capacity of companies in chaotic times.
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In addition, other issues such as new marketing strategies in difficult times, how to create and maintain powerful brands, the power of a customer-focused strategy or the value proposition as a new vision of commercial strategy, will be some of the central themes of the sixth edition of the World Marketing and Sales Forum.
