But you can do much more than just measure the numbers in podcast land. Once your podcast is registered with popular platforms such as Spotify, Apple Podcasts and Stitcher, you will have access to all kinds of analytics about your podcast. For example, you can see at what time your audience listens, where (at village or city level), the average age and via which device they listen.
The Holy Grail: One Dashboard?
But if you put your podcast away a bit smartly, it will of course be on all those different platforms. And you don't feel like going through countless dashboards every day. And you don't have to, if you host your podcast through a professional party. Hosting parties such as Acast, Transistor and ART19 pull a lot of that data into a central analytics dashboard. Very handy. That data is also available almost in real time, so you don't have to wait for monthly reports.
Also read: 25+ podcasts about marketing, social media & personal development
But there is a catch. I deliberately write 'a lot of that data'. Because it is not about all data and not always from all platforms. That depends on the collaborations that the hosting party has with the various switzerland telegram data podcast platforms. And that means that sometimes you still have to collect your data from various analytics dashboards. Not handy... but that's analysis life .
What is a good listenership number?
When is your podcast actually listened to a little bit? It depends. OK. Annoying platitude, but that's analysis life .
It mainly depends on your target audience and how the podcast is marketed.
Can the podcast be listened to publicly via Spotify and all other podcast apps, or is it offered exclusively (privately)?
Is there a media campaign on social media or within podcast networks such as Dag en Nacht Media or BNR Nieuwsradio?
Is the podcast the first thing you see on your company website?
Is the podcast included in a direct mailing?
If you have a company in 'CEO Coaching' and you make a podcast about boardroom dilemmas and you know that there are 500 CEOs in the Netherlands, then 300 listeners is a nice score. But if you have those numbers and you are a beer brewer with a podcast about craft beer, aimed at the 'home beer drinker' then something is wrong.
