It’s historically difficult to tie social media activity to business results, but an annual audit will give you a clear picture of gains, losses, strengths, and weaknesses.
Audits help identify what’s working and what’s not by italy number for whatsapp spotting long-term trends across your KPIs. Since your KPIs are tied to business goals, an audit will determine if your strategy has moved the needle for your business. With this data, you can generate new strategies or optimize existing ones.
You can conduct the audit all at once or break it down into small tasks over several days. For step-by-step instructions, follow our 5-day social media audit process.
Before the new year, consider what you want to accomplish from January to December 2025.
If your business goals have changed, your social media goals will probably need to change, too. You may have focused on creating brand awareness as a primary goal in 2024, with KPIs around follower count and video views. In 2025, you might need to shift your goals towards nurturing your community, driving sales, or increasing event sign-ups.
1-Jun-30-2024-03-03-49-9914-PMFirst, align your goals with your marketing team’s or overall business’s goals. Then, figure out the strategies and KPIs to measure performance throughout the year.
Not sure where to start? Learn about social media KPIs to review your options.
3. Send your January self some love
You don’t need all of Q1’s content ready by Thanksgiving, but it’s a good idea to have at least the first two weeks of January content prepared, created, and scheduled.
January gets busy. Planning meetings, full inboxes, new strategies and tactics to wrap your head around. Make room for Q1’s big-picture thinking by front-loading your busy work in Q4.
Here are a few tips for drafting January content:
