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Attention marketing. Marketing by giving attention, I thought. But Klaas Weima means exactly the opposite. “No attention? No sales. Attracting attention is a necessary condition to win a customer.” The question is of course how you can still attract attention and stand out among all the other content and companies that are also looking for attention.
In his book ' Attention Marketing' (affiliate) Klaas Weima translates scientific research into a practical 'Earned Attention Canvas' and six attractors, taking you through the implementation. The book is divided into 3 parts:
The importance of attention, in belgium telegram data which he also describes the six attention getters.
The Earned Attention Canvas, which you use to build a marketing plan to attract attention.
Getting started with the implementation.
Klaas Weima is an entrepreneur, founder of marketing agency Energize and previously wrote the bestseller 'Deserved Attention' . He is also a guest lecturer at Nyenrode Business University and host of the award-winning podcast CMOtalk.
For this book he used many existing studies and publications. He not only describes the theory, but above all converts it into actions that you can carry out in practice. To help with this he developed the Earned Attention Canvas . Extra fun are the interviews with other marketers, such as the marketing director of Afas, who bring the subject even more to life.
Content overload
We consume more and more content, but the amount of content grows faster. That is why we are talking about a so-called content shock. This abundance of information is also called infobesity by others . This makes it harder to stand out and get the attention of your (potential) customer.
