3. Advertising
Political ads on social media became one canadian phone number list free of the most controversial topics in politics, particularly due to the lack of a legal framework. 54% of Americans are saying that political ads should be banned from social media.
Nevertheless, candidates and campaigns throw large sums of money to advertise on social media. It’s been reported that ads from politicians and campaigns accounted for at least 3% of Facebook’s estimated third-quarter U.S. revenue.
Advertising on social media provides campaigns to target specific groups of voters with tailored content which is not possible on other media such as TV or radio.
Read Social Media and Politics: 5 Key Takeaways to Learn From
