Social media was especially important for political campaigns during the pandemic

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Since all in-person events were (mostly) cancelled, political campaigns turned to social media. In order to reach their audience and recruit more votes, they were organizing live streams and online Q&As, filming short social media videos and all kinds of content. In 2020, political spending on digital advertising tripled in comparison to 2016.

Social media strategy is only one of many canadian phone number list for whatsapp aspects of digital PR that should work seamlessly together.

Suggested read: Digital PR Explained: Best Strategies and Tools for 2021



How are politicians using social media?
1. Communicating & Informing
Communication and providing important information should are the centre of every political social media strategy. Make sure you’re regularly updating your followers on your campaign movements, speeches, rallies, successes, changes, and answer their questions while at it.

Also, make sure your responses are personalized and well thought out.