There are three types – automatic, effective, and manual.
The automatic one is not 100% accurate since canadian phone number database the computer can’t detect sarcasm, for example. But it is good for a basic overview of your candidate or your opponent’s online presence.
The next one is the manual analysis, which allows you to go through the mentions and classify them as you perceive them – positive, negative, or neutral. Because of that, this one is the most accurate out of the three.
Pro tip: you can set up Automated actions to assign sentiment for you instead of doing it manually.
The effective analysis is the combination of the previous two and is good for your daily reports.
Read Top 5 Examples of Sentiment Analysis
To Summarize
All things considered, the added value that media monitoring brings to your overall political campaign analytics is extremely important.
It can save you money, it can save your reputation, it can give you information that is vital for making good strategic moves…
There’s no way of escaping social media these days, so why make your work harder when it doesn’t have to be. Also, at the end of the elections, you’ll have valuable data that you can use to see what were your strengths and weaknesses. That way you’ll make even better decisions next time around!
If you’d like to be sure that your campaign is headed in the right direction, book a demo call and let our experts explain how Determ can help you along the way.
