we will analyze their market share (how much weight or influence they have in your niche);
we will study their audience (who they are targeting and how your audiences overlap);
We will create a profile for each competitor (company size, location, history and other essential information).
Analyze market share benchmarks
Market share is the portion of the total market db telegram controlled by a company. The higher your market share, the more influence you have on the price of your products, the public's perception of you or your products, and more.
Market share is usually determined by sales figures or revenue. However, in digital marketing, you can also consider metrics such as traffic or number of active users to determine market share relevant to your goals.
To better understand the market share in your niche, go back to the Market Explorer tool .
Here you have two options. You can continue using "Find Competitors" as you did previously in this workflow, or you can manually enter up to 20 competitors from your updated list and analyze them.
Then, scroll down to Domain vs. Market: Dynamics in the Overview report. This section analyzes the influence you and your competitors have within your niche, compared to overall market trends.
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The percentage of visits indicates the share of total website visits attributed to each competitor in your industry. You can view them in total or by channel. Competitors with a higher percentage of visits receive more traffic, which means they have a larger market share.
If you’re not sure what this means for you, take a look at the Total Traffic Trends graph (on the right), which compares your domain’s traffic over time to the total traffic received by all your competitors.
