Evaluate your content

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For example, your web page may attract a lot of traffic, but have a high bounce rate and a low session duration. This means that users are interested in your topic, but the content does not give them what they want. In this case, you need to evaluate different elements of your content to understand why users abandon your web page. The problem may be related to the relevance of the content to the headlines, CTAs , or the page load time .

You should also consider the different stages of the db center whatsapp number buyer's journey . Your "awareness" content may attract more traffic, but have a lower conversion rate. Your "consideration" content may have less traffic, but generate more leads, and so on.

Evaluate your content
Using the collected data and metrics, try to evaluate each content based on your goals. As a result of your analysis, assign each content one of the following statuses:

1. Maintain

If your content is performing well and is still relevant , you probably don’t need to update it. Think about how you can repurpose this content into your current content marketing strategy.




Examples: evergreen content , success stories, FAQs , general information about your business.

2. Update

Content audit can help you find web pages that aren’t performing well . Try to review this content and figure out how to make it more effective. You may also find content with outdated information that needs to be revised.

Examples: blog posts with outdated statistics, important articles with outdated information, low-traffic or low-converting content.