Social Media Marketing and Target Group Matching

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The use of social media offers huge opportunities – you can build an image, advertise products, share information and news about the company or promote valuable content. But you should not forget to adapt your social media strategy to your audience.

So consider that YouTube and Facebook have turkey mobile number list an Affinity Index of around 100, meaning they reflect the structure of the population. Other social media sites, however, clearly overrepresent certain demographic groups:



Pinterest and Snapchat: women overrepresented (Affinity Index of 138 and 112, respectively).
Twitch and X (Twitter): male overrepresentation (Affinity Index of 154 and 118, respectively).
Snapchat and Twitch: high overrepresentation of younger users (Affinity Index over 200, and in the 7-14 group even 300).
The Growing Popularity of Paid Business Promotion
In terms of advertising, Facebook leads with 12.1 billion ad contacts, and YouTube with 72.1% of advertising reach.

However, it is also important to pay attention to the quality of the contact in the case of paid promotion. For example, the average advertising contact time on YouTube is 11 seconds, which is the longest among the social media sites studied.

More interesting data can be found in the full version of the report . We invite you to read it!