Social Media Report 2024 – the latest data on social media in Poland

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Various social media platforms are now an essential part of the marketing strategies of most companies, regardless of their size. For small and medium-sized enterprises in Poland, whose goal is thailand phone number list not only to stand out from the competition but also to effectively reach their customers, choosing the right channels can be crucial to the success of their marketing activities.

The "Social Media 2024" report , developed by Gemius in cooperation with PBI and the Social Media Working Group at IAB Polska, provides detailed data and analyses that allow for a deeper understanding of the market and easier finding one's way in the world of social media.



Want to plan your own Social Media strategy? We've prepared a special summary for busy people, in which we've analyzed the latest statistics presented in the report. At the end of the article, you'll also find some tips to help you plan your communication on Facebook, Instagram, or TikTok.