There is an old saying that goes: the more things change, the more they stay the same.
In this case, Google has always kept website owners on their toes when it comes to consistent and revolutionary changes in the world of Digital Marketing .
With every new algorithm or technology update, there is a new set of rules and guidelines that need to be taken into account to improve search optimization .
But the tech giant's latest announcement is one of its most exciting and dramatic yet.
At a recent conference, Google introduced MUM, a belgium email list 2.8 million contact leads unique AI- powered algorithm that can perform extremely complex searches in seconds.
In this post, we'll discuss this new model for complex searches and why search optimization will become more difficult in the future.
What is MUM: Multitask United Model?
What will change with Google MUM?
Will Google's MUM kill SEO?
How to prepare for Google MUM?
When will MUM be released?
The most important thing you need to know about Google MUM
Bottom Line: Is Google MUM the Future of SEO?
Keep reading!
What is MUM: Multitask United Model?
Google MUM (Multitasking Single Model) is the latest iteration of search and the most technologically advanced version yet.
According to Google, the concept behind MUM is a thousand times more powerful than the latest version, BERT , as it can also interpret images, podcasts and videos to obtain information in seventy-five different languages.
In non-technological language, MUM is the closest experience someone searching the Internet can have to asking another human being a question.
It is designed to be a way to scale globally and break down language barriers, as the website will be able to search for information in dozens of the world's major languages.
Need an example of why this is important?
Suppose you are looking for information about an unknown museum in Thailand.
➤ Google MUM will be able to automatically translate a local website with information about how to visit the place and provide the information you are looking for, even if that website is in a language other than your own .
But let's turn that around and say you're someone who doesn't speak Spanish and you need information on how to visit a city in Mexico.
MUM will automatically translate this content into your language, making it easier to understand and, most importantly, it will do so in seconds .
